Last winter I was nearly robbed. A burglar attempted to break into my house. I did the right thing and got a burglar alarm. A nice man came out and fitted it. He did a fantastic job, he even vacuumed!

A day later the company sent me my invoice along with a customer satisfaction survey.

They supplied a return addressed envelope with a stamp and a smart looking survey, which I completed. I put it on the mantelpiece ready to post and I spent the next three weeks recommending them to anyone willing to listen. Then I put the survey in the bin because I kept forgetting to post it.

The same winter my central heating broke so I got a new boiler.

The company I hired sent me a real pain of a fitter. He spent ages on his phone with my front door open so I was freezing and on completion he did not vacuum.

After he’d gone I found the floorboards weren’t put back properly and discovered a metal bolt he’d tossed under the carpet. I sorted the floorboards and the metal bolt myself because it was quicker than getting the fitter back again. Then came my invoice from the company.

Had his company sent me a customer satisfaction survey I’d have posted it there and then. A couple days later a good neighbour asked me if the company was any good because they’d seen their van and needed to hire their services. I told my neighbour what had happened and he found someone else.

Like you, I’m a typical customer.

So the fitters move on to their next jobs, and the people who employ them often have no clue as to their impact on their business until it hits their bottom line and when it does they then have to figure out what’s going right and what’s going wrong.

Sometimes, businesses fold because they didn’t respond to customer requirements quickly enough, perhaps because they didn’t get the feedback they needed at the time it was required.

More than that, good companies lacking a track record are missing out on sales because they haven’t convinced some prospects of their ability.

Takesense.com provides your company’s very own branded customer satisfaction surveys from £12 per month, so you can see how your customers see you.

With our survey system in place, your happy customers will give you all the testimonials you need to help close your next sale, while your unhappy customers will tell you what you need to know to stay in business! Tomorrow’s new products and services will come from the the imaginations of today’s customers.